The LEGO Ambassador Program 2011 (PDF, 90kB)
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LEGO Ambassador Program Four Week Open Enrollment
The LEGO Community Engagement and Communications Team would like to announce that we’re kicking of a four week open enrollment period for the LEGO Ambassador Program. We have set forth some basic qualifications (details below) and every aspect of the AFOL Community that meets those qualifications will have an opportunity to send a representative to the LEGO Ambassador Program.
The LEGO Ambassador Program - 2011 and beyond
Overall Purpose: Give the AFOL Community a gathering place to be represented as a whole to the LEGO Group, interact with members of the LEGO Group and interact with one another.
The LEGO Group’s Promise to the AFOL Community: The Goal of the LEGO Group in this endeavor is to give a highly engaging discussion platform to the chosen representatives within the AFOL Community, and to provide consistent interactions that will encourage participation. The LEGO Group’s hope is that the AFOL Community is able to gain more insight into how the company works and also have a direct line to the employees of the LEGO Group in order to share their ideas and suggestions. The LEGO Group wants to give the AFOL community special access to put forth ideas that can affect the way the company does things.
The LEGO Group will check the forum regularly, respond to every thread, and feedback for other parts of the LEGO Group will be reported directly to the correct parties.
What the LEGO Group hopes to gain from this program: The LEGO Group hopes to build relationships with, gain insights and ideas from, and provide feedback to the LEGO Ambassadors and the AFOL communities they represent.
Section 1: Definitions of the Groups Represented
Section 2: Format
Section 3: Gaining Membership
Section 4: Tasks and Touch Points
Appendix A: Example LUG qualifications application
Section 4 -Tasks and Touch Points
Discussion: The LEGO Ambassadors will be expected to participate in discussion topics brought up by the LEGO Group and by their fellow Ambassadors. You do not need to comment in every topic but please be involved where you’re able to be.
Gain feedback from their LUGs: Work with the LUGs you represent to gain feedback either on your own initiatives or to answer questions posed by the LEGO Group.
Ask Questions: This is your opportunity to ask whatever you want of the LEGO Group either on your own behalf or on behalf of the LUG you represent.
Present ideas: If you have ideas then this is the place to bring them. You have signed a release form specifically for this purpose.
Spread News: Occasionally the LEGO Ambassadors will be given news to spread to the rest of the AFOL community, but the focus of the program is not to be reporters for the LEGO Group. Any information shared via the the LEGO Ambassador Program may be shared with the rest of the community or public. Press releases and new items will be reported directly via the LEGO Affiliate program (this is a mailing list that all Ambassadors will be added to).
Online - LEGO Project Rooms
This is the online forum where LEGO Ambassador discussions take place. New representative s will be given access to this forum once they enter the program.
Offline - the LEGO Community Engagement and Communications team will post
events they will be attending on the LEGO Ambassador Forum so that LEGO Ambassadors have the opportunity to link up with them in person and get to know them better.
Expectations - how much time will be put into the program?
The program is a vehicle to give the LEGO Ambassadors opportunities to work with one another and with the LEGO Group. The members of the program (including the LEGO Group) will get out of this program what they are willing to put into it.
The LEGO Community Team will work to schedule people as best as possible to minimize downtime from the LEGO Group within the discussion forum.
Forms to be signed:
Representatives that become a part of the LEGO Ambassador program will be asked to sign a release form upon entry into the program. This will allow them to freely submit ideas to the LEGO Group. The release form is a waiver acknowledging that the LEGO Ambassador in question does not desire to retain ownership of the ideas they are giving to the LEGO Group. This is to give the AFOL community the best possible ability to feedback into the company what they want out of LEGO Products and the LEGO Group.